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- <text id=89TT0024>
- <title>
- Jan. 02, 1989: American Notes:Race
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Jan. 02, 1989 Planet Of The Year:Endangered Earth
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- NATION, Page 80
- American Notes
- RACE
- What's in A Name
- </hdr><body>
- <p> "Say it loud," sang James Brown, "I'm black and I'm proud."
- The year was 1968, an exhilarating time of Black Pride, Black
- Power and slogans like "Black Is Beautiful." "Black" became
- more than a racial characterization; it was an assertion of
- social and political self-definition. The terms colored and
- Negro, in common use as late as 1967, were cast off as labels
- of second-class citizenship.
- </p>
- <p> Now, if people follow the lead of the Rev. Jesse Jackson,
- "black" may become equally obsolete. Jackson declared last week
- that citizens of his race should henceforth be known as African
- Americans. "There are Armenian Americans and Jewish Americans
- and Arab Americans and Italian Americans," he explained. "Every
- ethnic group in this country has reference to some land base,
- some historical cultural base. African Americans have hit that
- level of cultural maturity."
- </p>
- <p> The term Afro American came into vogue during the 1970s, but
- African American is just beginning to catch on. Former tennis
- champion Arthur Ashe has written a new three-volume book, A Hard
- Road to Glory, that is subtitled A History of the
- African-American Athlete. While some people may find the phrase
- too much of a mouthful, it does have what Jackson calls
- "cultural integrity," conveying the dual heritage of blacks
- born and bred in this country.
- </p>
- <p> In The Souls of Black Folk (1903), W.E.B. DuBois wrote of
- the "twoness" that blacks in the U.S. constantly confront. If
- "African American" wins wide usage, it may be a small step
- toward reconciling some of the conflicts and contradictions of
- black life in this nation.
- </p>
-
- </body></article>
- </text>
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